value proposition
A value proposition emphasizes how the features of the web application alleviate users pain points. The value proposition is in the UX Design Docs set because process it conveys the unique value that the webapp offers the user. The value proposition hints at the competitive edge that exists supporting the webapp. Naturally, the value proposition should reflect the marketing message of the webapp-building organization.
The crafting of a succinct value proposition is difficult. If you are stuck and need to brainstorm, one place to start is a list of the essential features of the product or service. Study the list and trace those features to how those features directly address user pain points and needs.
Align Business Goals
One benefit of the value proposition is that it helps to align the user's needs and the project's business objectives.