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problem statement

A problem statement provides clarity of the issue that the user faces, and thus is essential for effectively planning the problem-solving and resolution of the issue. This makes the problem statement an important UX Design Docs.

A well-crafted problem statement enables a shared understanding, and therefore can be the cornerstone of successful project outcomes. By understanding the problem clearly, stakeholders align their efforts.

Problem Statement Template

"[user-name] is a/an [user characteristics] who needs [user need] because [insight].'

Advice on How to Create a Problem Statement

To create an effective problem statement:

Time spent on an effective problem statement pays off because it sets the stage for the problem-solving.

On Crafting an Insightful Problem Statement

An insightful problem statement suggests that there is empathy toward the users and an understanding of user desires and, what UX Designers call pain points, the frustrations or challenges that a user might encounter when using a web application.

In addition, a clear problem statement helps when setting measurable design goals, making it easier to evaluate success. From this perspective we consider how we will measure the problem and detect if the problem is being alleviated or solved completely.

Add to that, the possibility that a well-defined problem statement fosters collaboration and communication among team members. If people readily understand the problem statement, then there is a good change that it reflects the experiences of users. A problem statement provides a common purpose, that of solving a problem for the user, and thus helps to align the efforts of the design team.

Problem Statement Example: Landing Webpage Optimization

user_name ____
user_characteristics is a/an ____
user_need who needs ____
insight because ____.

Problem Statement Example: Taking a Virtual Museum Tour

user_name ____
user_characteristics is a/an ____
user_need who needs ____
insight because ____.


See Also

See also problem statement generation.